In 1952, the Joseph L. Rozier Machinery Co. moved its operations
to central Florida to represent the Caterpillar product line
in Orlando. The decision to make the move to Florida was built
on the speculation of future growth in the area, speculation
that was, of course, fully realized.
In
a trade journal dated December 1952, the Rozier Company announced
it would represent the complete line of Caterpillar earthmoving
equipment as well as gasoline and diesel powered engines for
20 Florida counties. "A branch office will be maintained
in Tampa," the company journal read, "so as to give
complete service to contractors, cities and industrial users
from the East Coast to the Gulf."
Mr.
Rozier remained active in the company until his passing in
the 1970's, when Mr. Rozier's son-in-law, G. Robert Blanchard,
took the helm. In 1982, seeing the same opportunity in South
Carolina as in Florida 30 years before, Blanchard Machinery
Company was founded. Robert Blanchard remained active in the
South Carolina dealership until 1996, when his son Joe Blanchard
took over as President.
Since
opening its doors the company has used a simple philosophy
to become the major supplier of equipment and engines in South
Carolina: Earn customers' loyalty by providing the highest
quality and greatest value products and services in such a
way that customers enjoy doing business with them.
"It's
a common sense approach to doing business.", President
Joe Blanchard says. "We believe in treating our customers
the way we would like to be treated if we were the customer.
We want to provide value."
South
Carolina has experienced rapid growth over the last decade,
and Blanchard Machinery has evolved with it. Progressing as
business has dictated, the company has replaced old locations,
established new ones, and expanded current facilities and
services. But
most important, Blanchard Machinery is always keeping an eye
on delivering to our customers what they need to keep operating
their business at a peak level.
To
sum it up, as we're well into our third decade of doing
business, our history is one of growth and opportunity,
and we remain well-positioned to meet the demands and requirements
of our customers.