Blanchard Machinery gathers two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic mail and from participation in permission-to-contact forms. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page.
- Information Blanchard gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers’ needs and to help our sponsors better understand the demographics of our audience. Providing such aggregated demographic data is helpful to keeping our service useful for users. Blanchard does not divulge any information about individual users to any third party.