USC Gamecock Athletics Partnership

Building SC Together

As South Carolina’s flagship university and the state’s authorized Caterpillar® dealer, the University of South Carolina and Blanchard Machinery share a connection that extends across the Palmetto State. With a statewide presence and deep roots in the communities we serve, both organizations are committed to building a stronger future for South Carolina. This partnership brings together two recognizable names with a shared investment in the people, communities, and opportunities that make our state a great place to live and work.

Blanchard Machinery’s partnership with the University of South Carolina is centered around Gamecock Athletics, giving us the opportunity to support the university while connecting with fans throughout the state. As an On-Field Sponsor at Williams-Brice Stadium, Blanchard and Blanchard Rental Services are prominently represented on the field during Gamecock football games. Beyond Saturdays at Williams-Brice, our partnership comes to life through promotions across campus and at USC athletic events throughout the year, allowing us to engage with Gamecock fans across a variety of sports and experiences.

Most recently, our partnership has expanded into the evolving world of Name, Image and Likeness (NIL), creating new opportunities to collaborate directly with Gamecock student-athletes. Through dedicated NIL advertising featuring USC athletes, we’re able to showcase the partnership in a fresh and authentic way while supporting the student-athletes who represent South Carolina. From the field to the campus and communities across the state, Blanchard Machinery is proud to stand alongside the Gamecocks and invest in a partnership focused on South Carolina’s future.

Fueling South Carolina’s success, on the field and on the jobsite

Blanchard Machinery is proud to stand alongside the University of South Carolina Gamecocks, celebrating a shared commitment to hard work, resilience, and community. From game day excitement to jobsite performance, we’re here to support South Carolina every step of the way. With dependable equipment, unmatched service, and career opportunities that build futures, we’re powering progress for our customers, our employees, and the communities we call home.

In The Spotlight

Catch up on the latest news, interviews, and stories highlighting our partnership with Gamecock Athletics and the impact we’re making across South Carolina. From the roar of game day to the pride of wearing garnet and black, our collaboration celebrates the passion of Gamecock fans everywhere. At the same time, it underscores Blanchard Machinery’s commitment to powering progress for businesses, communities, and the people who keep South Carolina moving forward.

Champions Off the Field

Just like the Gamecocks fight for every win, our customers work hard to build, grow, and move South Carolina forward. Watch their stories and see how Blanchard Machinery helps them rise to every challenge. With reliable Cat® equipment, flexible rental options, and expert service, we provide the tools and support they need to keep projects on schedule. These stories highlight the results of strong partnerships—driving performance, efficiency, and success across industries.

Building Community Together

Our partnership is about more than equipment—it’s about people. Through events and activations, we celebrate the strength of South Carolina’s communities, creating opportunities for connection, recognition, and shared pride. These gatherings also demonstrate the value of our partnership with Gamecock Athletics, showcasing how Blanchard Machinery supports customers, employees, and industry leaders across the state.