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About Blanchard

Blanchard Machinery Company’s history began in 1952 when the Joseph L. Rozier Machinery Co., a LeTourneau Dealer, moved its operation from the Midwest to central Florida to represent the Caterpillar product line in Orlando. The decision to make the move to Florida was built on the speculation of future growth in the area – speculation that was, of course, fully realized.

Mr. Rozier remained active in the company until his passing in the 1970’s, when Mr. Rozier’s son-in-law, G. Robert Blanchard, took, the helm. In 1982, seeing a promising opportunity for Caterpillar products in South Carolina, Bob Blanchard established Blanchard Machinery Company. Bob Blanchard remained active in the South Carolina dealership until 1996, when his son, Joe Blanchard, was appointed President.

In 1996, when Joe Blanchard became President of Blanchard Machinery Company, the company was comprised of two divisions, Heavy Construction and Power Systems. Blanchard Machinery has since grown to encompass six divisions and numerous Cat and non-Cat product lines.

With Joe Blanchard’s passing in 2022, his sons and daughter embraced their father’s vision, continuing his stewardship of Blanchard Machinery as the fourth generation of leadership. Boyd Blanchard, President, and Joseph “Rozier” Blanchard, Jr., Executive Vice President, are dedicated to advancing Blanchard’s growth while upholding the values and philosophy instilled by previous generations. A cornerstone of this legacy is Joe’s Wish, a charitable initiative created to provide support for employees, strengthen local communities, and promote causes that are significant to the Blanchard family. Katherine Blanchard Whittle, Director of Joe’s Wish and Employee Relations, plays a pivotal role in leading this mission. Her efforts exemplify the family’s lasting commitment to both business excellence and community impact, ensuring that the Blanchard legacy thrives across business and social impact initiatives.